This course is entry to the intermediate level, for sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use conventional marketing, and required for basic skills on digital marketing on his/her business transformation.

LEARNING OBJECTIVES

1. Brand Awareness

2. Lead Generation

3. Target Customers

4. Retaining Old Customers

5. Increase Sales/Profit

6. Expand Market

7. More Website Traffic

8. Improve conversions

9. Promotion for new products & services

10. Create Online Presence

11. Digital Transformation

12. Offline to Online

WHO SHOULD ATTEND THIS COURSE

This course is suitable for:

1. Small Business Owner

2. Sales & Marketing Personal

3. Entrepreneur and Startup

4. Retail Businesses

5. Digital Marketing Specialist

6. Marketing Consultant

7. Marketing Managers 

8. Individuals who are interested in learning digital marketing

PREREQUISITES

1. Stable Internet Access (At least 10Mbps above)

2. Valid Email ID (either Personal/Business)

3. Valid Facebook Account

4. Valid Instagram Account

5. Having a product/services to promote

METHODOLOGY

During this 2 day class, the trainer will guide you & explain all the expect on digital marketing in retail businesses. Each participant will have a chance to practice especially come to digital marketing tools, setting up & optimising social media page/account, setting up landing pages, attach opt in form with email marketing tools, as well as off-page optimisation. Participants will get a hand on activity along this 2 days course.

COURSE OUTLINE

(THIS IS A 2 DAY TRAINING PROGRAMME)

1. Fundamental of Digital Marketing

“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE“

In this section, we cover how is old school marketing is different from digital marketing, why digital marketing is having a lot more advantages from old school marketing, how to choose the right digital channel that suitable for your online presence, how to position your UPS to win the market, get to know your customers buying behaviour, and most importantly creating digital footprint; We will also cover several essential digital marketing tools that every digital marketer needs as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey.

Topics include:

1. Conventional Marketing vs Digital Marketing

2. Type of Digital Marketing Channel

3. Your Unique Selling Proposition

4. Know Your Customer

5. Marketing Mix

6. Create Digital Footprint

7. Creating Authority Online

8. Know Your Digital Marketing Tools

9. Power of CopyWriting

10. AI Assist Copywriting

2. Social Media Marketing (SMM)

Social media is a new norm, everyone has a Facebook and Twitter account. In this section, we covered a few social media platforms such as Facebook, Instagram, WhatsApp. The pros and cons of using profile, groups, page for your business, how to get organic traffic, (especially trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales!

Topics Include:

1. Introduction to Social Media

2. 12 Social Media Content Strategies

3. Facebook Marketing

4. Instagram For Business

3. Website Marketing

Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online-presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channels that can generate income to your business.

Topics Include:

1. Introduction to Website Design and Development

2. Advantage of using Website for Business

3. Choose Your Business Website Platform

4. Generating Income Through Website Marketing

4. Email Marketing

Email brings higher ROI according to the research, if you don’t practice email marketing, it is really a big loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign.

Topics Include:

1. Introduction to Email Marketing

2. Lead Capture Strategies

3. Building Email Database

4. Customer Value Optimisation (Bonus)

5. Search Engine Optimisation (SEO)

How about FREE traffic from Search Engine? How good when someone searches for your product and services, Search Engine recommends you for FREE! This is the importance of Search Engine optimisation. In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product and services, we will cover how the “on-page” and “off-page SEO” as well as link building strategies.

Topics Include:

1. Understanding Search Engine Optimisation

2. On Page Optimisation

3. Off Page Optimisation

4. White Hat vs Black Hat (Bonus)

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