This course is entry to the intermediate level, for sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use conventional marketing, and required for basic skills on digital marketing on his/her business transformation.
Retaining Old Customers
More Website Traffic
Promotion for new products & services
Create Online Presence
Offline to Online
WHO SHOULD ATTEND THIS COURSE
This course is suitable for:
Small Business Owner
Sales & Marketing Personal
Entrepreneur and Startup
Digital Marketing Specialist
Individuals who are interested in learning digital marketing
1. Stable Internet Access (At least 10Mbps above)
2. Valid Email ID (either Personal/Business)
3. Valid Facebook Account
4. Valid Instagram Account
5. Having a product/services to promote
During this 2 day class, the trainer will guide you & explain all the expect on digital marketing in retail businesses. Each participant will have a chance to practice especially come to digital marketing tools, setting up & optimising social media page/account, setting up landing pages, attach opt in form with email marketing tools, as well as off-page optimisation. Participants will get a hand on activity along this 2 days course.
(THIS IS A 2 DAY TRAINING PROGRAMME)
1. Fundamental of Digital Marketing
“DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE“
In this section, we cover how is old school marketing is different from digital marketing, why digital marketing is having a lot more advantages from old school marketing, how to choose the right digital channel that suitable for your online presence, how to position your UPS to win the market, get to know your customers buying behaviour, and most importantly creating digital footprint; We will also cover several essential digital marketing tools that every digital marketer needs as well as a bonus topic, “power of copywriting” to kick start our Digital Marketing journey.
Conventional Marketing vs Digital Marketing
Type of Digital Marketing Channel
Your Unique Selling Proposition
Know Your Customer
Create Digital Footprint
Creating Authority Online
Know Your Digital Marketing Tools
Power of CopyWriting
AI Assist Copywriting
2. Social Media Marketing (SMM)
Social media is a new norm, everyone has a Facebook and Twitter account. In this section, we covered a few social media platforms such as Facebook, Instagram, WhatsApp. The pros and cons of using profile, groups, page for your business, how to get organic traffic, (especially trainer’s secret strategies), increase likes and followers at this platform as well as power keywords for closing sales!
Introduction to Social Media
12 Social Media Content Strategies
Instagram For Business
3. Website Marketing
Every business needs to have an office or a storefront; With digital presence, your business needs to have a website! A so-called online-presence. In this chapter, you will learn how to get publicity and awareness via website marketing, we will discuss a few types of website marketing strategies & how to choose the right platform to host your website platform, as well as several online channels that can generate income to your business.
Introduction to Website Design and Development
Advantage of using Website for Business
Choose Your Business Website Platform
Generating Income Through Website Marketing
4. Email Marketing
Email brings higher ROI according to the research, if you don’t practice email marketing, it is really a big loss. In this chapter we will discuss how email marketing system works, leads capture methods, list building strategies as well as how to automate your email marketing campaign.
Introduction to Email Marketing
Lead Capture Strategies
Building Email Database
Customer Value Optimisation (Bonus)
5. Search Engine Optimisation (SEO)
How about FREE traffic from Search Engine? How good when someone searches for your product and services, Search Engine recommends you for FREE! This is the importance of Search Engine optimisation. In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product and services, we will cover how the “on-page” and “off-page SEO” as well as link building strategies.
Understanding Search Engine Optimisation
On Page Optimisation
Off Page Optimisation
White Hat vs Black Hat (Bonus)
FOR PRICING AND BOOKING THIS COURSE, PLEASE E-MAIL US AT email@example.com
OR CALL +6012 451 4977 (MALAYSIA) OR +65 9052 3859 (SINGAPORE)
Upon successful completion of the course, participants will be awarded a verified digital certificate by Marc & Zed Training Singapore in collaboration with Marc & Zed SPACES Malaysia