DATA STORYTELLING 

2 DAY | 14 HOURS TRAINING PROGRAMME

ONLINE OR FACE-TO-FACE TRAINING

In today's data-driven world, the ability to effectively communicate insights from data is crucial. This intensive 14-hour masterclass is designed to equip participants with the skills to craft compelling narratives using data, making complex information accessible and impactful. Through hands-on exercises, real-world examples, and interactive discussions, participants will learn to transform raw data into engaging stories that drive decision-making and engage diverse audiences.


OBJECTIVES

By the end of this training, participants will be able to:


WHO SHOULD ATTEND THIS COURSE


PREREQUISITES

Basic familiarity with data concepts and visualization tools is recommended but not required.

Please note that this course outline is a suggestion and can be adapted based on specific learning objectives, available resources, and the needs of the target audience.


COURSE OUTLINE

(THIS IS A 2 DAYS | 14 HOURS TRAINING PROGRAMME)

Day 1: Foundations of Data Storytelling

Duration: 7 hours


Session 1: Introduction to Data Storytelling

Definition and importance of data storytelling.

How data storytelling impacts decision-making.

Examples of effective data stories across different domains.


Session 2: Understanding Your Audience

Identifying target audiences and their information needs.

Adapting narratives to different stakeholder perspectives.


Session 3: Selecting and Preparing Data

Data sourcing, cleaning, and preparation.

Identifying key data points that support the story.


Session 4: Crafting the Story Structure

Components of a data-driven narrative (introduction, conflict, resolution).

Defining clear objectives and messages for the story.


Session 5: Visualizing Data for Impact

Principles of effective data visualization.

Choosing appropriate chart types and formats.

Hands-on exercise: Creating compelling data visualizations.


Day 2: Advanced Data Storytelling Techniques

Duration: 7 hours


Session 6: Enhancing Engagement with Storytelling Techniques

Using analogies, metaphors, and anecdotes to make data relatable.

Creating emotional connections through storytelling.


Session 7: Ethical Considerations in Data Storytelling

Addressing potential biases in data and narratives.

Ensuring transparency and honesty in data representation.


Session 8: Hands-on Data Storytelling Workshop

Participants work on a guided data storytelling project.

Feedback and guidance from the instructor.


Session 9: Tailoring Stories for Different Platforms

Adapting narratives for presentations, reports, and digital media.

Utilizing multimedia elements to enhance storytelling.


Session 10: Presenting Data Stories Effectively

Public speaking tips and techniques for confident delivery.

Handling questions and challenges from the audience.


Session 11: Final Project Presentations

Participants present their completed data stories.

Peer feedback and constructive critique.


Session 12: Reflection and Next Steps

Review of key takeaways from the masterclass.

Developing a personal plan for ongoing improvement in data storytelling skills.


 FOR PRICING AND BOOKING THIS COURSE, PLEASE E-MAIL US AT janice@marcnzed.com 

OR CALL +6019 470 3904 (MALAYSIA) OR  +65 9052 3859 (SINGAPORE)


Certificate

Upon successful completion of the course, participants will be awarded a verified digital certificate by Marc & Zed Training Singapore in collaboration with Marc & Zed SPACES Malaysia