WORDPRESS 

TRAINING

1 DAY | 7 HOURS TRAINING PROGRAMME

ONLINE OR FACE-TO-FACE TRAINING

WordPress is a free and open-source content management system (CMS) that allows users to easily create, manage, and publish digital content, such as blog posts, web pages, and e-commerce sites. It was first released in 2003 and has since become one of the most popular CMS platforms in the world, with millions of websites using it.

WordPress is highly customisable and flexible, with a vast library of themes and plugins available for users to enhance the appearance and functionality of their website. Users can also choose to code their own custom themes and plugins, or modify existing ones to suit their needs.

WordPress is built using PHP and MySQL, and is designed to be easy to use, even for people who are not experienced in web development. It has a user-friendly interface that makes it easy to add and edit content, and the system handles the technical details of publishing and maintaining the site.

In addition to its core features, WordPress has a large and active community of developers and users who contribute to the platform, provide support, and create plugins and themes. This community has helped to make WordPress one of the most versatile and powerful CMS platforms available today.

 COURSE OUTLINE 

(THIS IS A 1 DAY / 7 HOURS COURSE)

MODULE 0 : INTRODUCTION

Web development and Content Management Systems basics


MODULE 1 : WHAT IS WORDPRESS?

1. 1/3 of all the websites are build with WordPress 

2. Free CMS with no coding knowledge required 

3. Core/Source Code, Themes, and Plugins

EXERCISE:

1. Register and browse WordPress

2. Download theme and plugins for your CMS


MODULE 2 : PLANNING YOUR SITE

1. CEO market research (Locate different ways businesses can be found online, List different components businesses need to establish online presence, Compare Strength and Limitations of these components)

2. Website, Social Media Profile, Email address, Mobile app, Cloud Storage, Analytics, Security, and Online marketing

3. Purpose of the site (Entrepreneurship, Non-Profit, Blogs or podcasts, Community Association)

4. Website Format (Blog, Gallery, Online Store, Informational, Community)

5. Webpages (Home + Subscription pop-ups, About, Products & Services, Reviews & Endorsements, Partners, FAQ, Contact)

EXERCISE:

1. Planning and outlining your website structure

2. Searching online for similar sites with your planned site (to be used in A/B testing in future)


MODULE 3 : CHOOSING A DOMAIN AND A HOSTING PLAN

1. Describe how a domain connects to WordPress hosting: Location, Space, and Content (Domain = store address, Hosting = Space, Files = Contents)

2. Differentiate different types of hosting (Managed WordPress, cPanel, Plesk, VPS, Dedicated Server)

3. Create Web Hosting based on Customer Profile

EXERCISE:

1. Creating a web hosting space for your Wordpress website 

2. Installing your own managed hosting product (optional)


MODULE 4 : BUILD IT

1. Installing WordPress 

2. Choosing a Theme 

3. Design and publish it

EXERCISE:

1. Using the outline you planned in the EXERCISE of Module 2, you will be guided on how to make your first WordPress website

2. You will be guided on how to perform a simple test (A/B Testing) of your website to solve visitor pain points, increasing website conversions or leads, and decreasing the bounce rate


WHO SHOULD ATTEND


RATIONALITY

NOTE: WordPress is free to use and develop your website but with limited capabilities. A paid subscription is required to unlock WordPress's advanced customisation and themes, additional storage space, business tools and hosting WordPress with your own domain name/server.

LEARNING OUTCOME

By the end of this course, you will get:

 FOR PRICING AND BOOKING THIS COURSE, PLEASE E-MAIL US AT janice@marcnzed.com 

OR CALL +6012 451 4977 (MALAYSIA) OR  +65 9052 3859 (SINGAPORE)


Certificate

Upon successful completion of the course, participants will be awarded a verified digital certificate by Marc & Zed Training Singapore in collaboration with Marc & Zed SPACES Malaysia