USER EXPERIENCE DESIGN

COURSE OUTLINE

DURATION : 2 DAYS (14 HOURS OF TRAINING AND HANDS-ON PRACTICAL WORKSHOP)

NOTE: Based on the client's request, this course can be tailor-made for the client's industry/field. Bespoke (along with general) examples will be used to ensure trainees will be able to apply their knowledge immediately for their company UX design benefits.

Optimal UX design can lead to a 90% decrease in the costs associated with support.*

*UX Matters (Apr, 2021).

Seventy-six per cent of consumers get frustrated when companies don’t deliver personalised experiences.*

*McKinsey (Nov, 2021).


UX is fast becoming a forefront field in computer science education and in the industry and has a high income potential. It is a growing field; that enables you to be creative and keep up with the latest technologies.


There are currently 99,000 job openings in the U.S.A alone for UX designers with a median entry-level salary of US$95,000.¹


UX design is focused on the feelings and thoughts of the users when engaging with the application. While, UI design is the interface that users interact with, involving screens, interactive surfaces, input systems, and navigation systems that are virtual or augmented.Together, UI/UX design produces human-centred, intuitive and engaging experiences to deliver meaningful value to users.


The UI/UX design specialisation suits those who are fascinated by the aesthetics and user-friendliness of screen designs and applications. Disciplines such as user experience design, app design, experiential design, and game design form the core of the specialisation. Using industry-standard technologies, students learn visual design, information design, user interface design, games design, usability research, and programming – skillsets for designing impactful interactive solutions.


Is UX designer a good career?

Yes, UX design is a good career. Given the UX Designer's involvement at so many stages of a project's life cycle, UX Designers are one of the most in-demand positions in technology, with 87 percent of Hiring Managers saying that acquiring UX Designers is a top priority.¹¹


Source:

¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22).

¹¹https://brainstation.io/career-guides/is-ux-design-a-good-career


OBJECTIVE

By the end of this course, you will be able to understand what is UX and learn about immersive practical design for mobile and desktop environments. This course will ensure trainees gain working knowledge in:

1. UI/UX, Web Design for both mobile and desktop interfaces

2. UX specific softwares of Adobe XD, MIRO and PhotoScape X

3. Be able to empathise with users, write user journeys, create user personas and journey maps

4. Prepare wireframes (low & high-fidelity) and prototyping

5. Create a portfolio of your user experience (a necessary profile for UX designers)


METHODOLOGY

This course will pay substantial attention to equip trainees with hands-on lab on UX design covering user research and UI design fundamentals to prototyping responsive mobile-first UI, plus digital copywriting.

Trainees will be doing lots of practical exercises throughout and design their own portfolio (a paramount requirement for UX designers).


TRAINING OUTLINE

GENERAL COURSE OUTLINE FOR 2 DAYS:

As a “Product designer,” it is important to understand that the optimal design is a balancing act between:

BUSINESS NEEDS > DESIRABILITY

TECHNICAL FEASIBILITY > FEASIBILITY

GOOD UX FOR THE USER > VIABILITY


To start this journey, we will be developing user personas, user stories, and user journey maps

  1. Conducting usability studies

  2. Creating wireframes and prototypes

  3. Testing and iterating on designs

  4. Building a professional portfolio


DAY 1

A. UI DESIGN FUNDAMENTALS

You'll learn the base User Interface design principles, how to make your UI responsive and accessible, and create a style guide.


1. UI design principles & process

2. Typography and importance of content design

3. Accessibility

4. Iconography

5. Graphics

6. Designing with development in mind


B. UX DESIGN FUNDAMENTALS

You'll learn how to carry out user research, map user journeys, run usability & A/B testing and track conversions


1. Introduction to User Experience design process

2. UX versus UI

3, Developing personas, user stories, and user journey maps

4. Conducting usability studies

5. Carrying out user research and reporting findings

6. Mapping user journeys and experience maps

7. Creating information architecture using card sorting

8. Usability testing remotely & in person

9. A/B testing

10. Review of the best accessibility practices


C. WIREFRAMING & RAPID PROTOTYPING

You'll create a wireframe your own portfolio website using Adobe XD or Figma


1. Structuring content

2. Creating layout in Adobe XD app

3. Embedding fonts, icons and graphics

4. Prototyping interactions

5. Testing on a real device

6. Review of UI design tools


DAY 2

D. BEHAVIOURAL UX

You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way.


1. Behavioural science principles of decision-making

2. Taking nudging digital

3. Inside Cambridge Analytica

4. Predicting the future from behavioural cues

5. Using digital footprints to understand your users

6. Designing personality-targeted user experiences

7. The power of the personalised nudge

8. Faces, cheeks and eyes: New tech opportunities

9. The ethics of it all


E. CONTENT DESIGN & UX WRITING

You'll learn tips and tricks for taking bad, boring corporate speak copy into something that works for users and helps with SEO. Lots of practical exercises on front-loading and decluttering text and writing headings, links and in plain English etc.


1. writing and editing skills/digital copywriting:

2. think like a journalist

3. working with stakeholders

4. plus some basic content strategy to underpin any project


F. PROJECT-BASED UX PORTFOLIO AND INDUSTRY CASE STUDIES

You'll learn how to make a UX portfolio and complete one complete project.

1. Guiding trainees in making and polishing their portfolio both in a document-form and a website-form

2. Preparing at least one UX design-based on industry-standard in both mobile and desktop version


WHO SHOULD ATTEND

(There are no specific requirements needed to attend this course)

This training is specifically tailored to suit:

  • Graphic designers

  • Print Designers

  • UI designers

  • Product managers

  • Project managers

  • Interaction designers

  • Web designers

  • Visual designers

  • Front end developers

  • Digital marketers

  • Entrepreneurs

  • Aspirant planning to build a career in Design

  • Any individual with a creative mind

  • Working professionals and academia.

RATIONALITY

  • The goal of this course is to guide you through the essential UX tools and processes as user research, personas, user stories, information architecture, visual design principles, prototypes and different kinds of testings.

  • Expertise on website wireframes and strategy

  • Demonstration of all stages of the UI/UX development process

  • Creative and compelling live project experiences on e-commerce, websites and applications

  • Extensive training on human-computer interaction

LEARNING OUTCOME

  • Explain a complex process in a simple manner to users

  • Devise widely accepted, understood, and simple methods in everyday life

  • Making the experience of using a product & service pleasant and accepted

FOR PRICING AND BOOKING THIS COURSE, PLEASE E-MAIL US AT admin@marcnzed.com

OR CALL +6012 451 4977 (MALAYSIA) OR +65 9052 3859 (SINGAPORE)