SEO, or Search Engine Optimisation  is a set of techniques used to improve the visibility of a website or a web page in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website by improving its ranking in search engine results for relevant search queries.

SEO involves a range of techniques, including keyword research, on-page Optimisation, off-page Optimisation, technical Optimisation, and analytics. Keyword research helps identify the keywords and phrases that users search for when looking for relevant content. 

On-page Optimisation involves Optimising the content and HTML source code of a web page to improve its relevance and quality for specific keywords. Off-page Optimisation involves building high-quality backlinks from other websites to improve the website's authority and relevance in search engine algorithms. Technical Optimisation involves Optimising the website's structure, speed, and other technical aspects to make it easier for search engine crawlers to index and understand the website. Finally, analytics involves measuring the results of SEO efforts and adjusting strategies accordingly.

OBJECTIVES

1. Understanding the principles and techniques of SEO and how they can improve the visibility and ranking of a website or web page in search engine results.

2. Learning how to conduct effective keyword research to identify high-value keywords and phrases that can attract more targeted traffic to a website.

3. Gaining knowledge of on-page Optimisation techniques, including how to Optimise web page content, meta tags, header tags, and other HTML elements for specific keywords.

4. Learning off-page Optimisation techniques, including how to build high-quality backlinks, develop content marketing strategies, and Optimise social media profiles to improve a website's authority and relevance.

5. Understanding technical SEO concepts and techniques, including site structure, mobile responsiveness, site speed Optimisation, and schema markup.

WHO SHOULD ATTEND THIS COURSE

1. Digital marketers who are responsible for driving traffic and improving the online visibility of a website can benefit from learning SEO techniques and best practices.

2. Web developers who create and maintain websites can benefit from understanding SEO principles and how to Optimise web pages for search engines.

3. Content creators, such as writers, bloggers, and video producers, can benefit from understanding how to create content that is Optimised for search engines and can attract more traffic to a website.

4. Business owners who want to improve the online visibility and ranking of their websites can benefit from learning SEO techniques and how to develop an effective SEO strategy.

5. Entrepreneurs who want to start an online business can benefit from learning SEO techniques to attract more traffic to their website and increase their chances of success.

6. Anyone interested in digital marketing: Anyone interested in learning about digital marketing and how to drive traffic to a website can benefit from attending an SEO course.

METHODOLOGY

This is an immersive, hands-on course where trainees will be learning and immediately applying what they learn through practical-based projects. In this training, the instructor will have discussions, questions, and activities can help to reinforce key concepts and principles of SEO. Hands-on exercises, such as keyword research and on-page optimisation activities can help participants apply the SEO techniques they learn in real-world scenarios.

COURSE OUTLINE

(THIS IS A 2 DAY TRAINING PROGRAMME)

DAY 1

1. Introduction to SEO

Definition of SEO

Benefits of SEO

How search engines work

Importance of keywords and content

2. Keyword Research

Defining keywords

Keyword research tools

Finding high-value keywords

Analysing keyword competition

3. On-page Optimisation

Title tags and meta descriptions

Header tags and content optimisation

Internal linking structure

URL structure and keyword usage

4. Off-page Optimisation

Site structure and crawlability

Site speed optimisation

Mobile responsiveness

Schema markup

DAY 2

5. Technical SEO

Working with Shared Preferences

Understanding SQLite database

Implementing CRUD operations in SQLite

Working with Room Persistence Library

6.  Analytics and Measuring Success

Setting up Google Analytics

Analysing traffic and user behaviour

Measuring the success of SEO efforts

Tools for tracking and reporting SEO performance

7. Deploying and Distributing Apps

Building a signed APK

Publishing app on Google Play Store

Monetising apps with AdMob

8. Advanced SEO

Technical site audits

Voice search optimisation

International and multilingual SEO

E-commerce SEO